About Us
Our Mission is to use the latest research and evidence to help people live healthier lives.
Looking through the evidence to find out what works
We do the research so you don’t have to. Using research and data to understand what works and what does not.
Getting healthy doesn’t come from scientific papers, it comes from actionable insights, used by people.
Making healthy living easy – made for people, not machines
The best way of getting someone to stick to a healthy lifestyle is to make it easy and enjoyable. This is at the heart of all we do.
Unhealthy living is caused by our environments, not individuals. We aim to design a way of life that can be achieved, from tasty enjoyable food, to behavioural change nudges to help stop those habits that lead us down the wrong routes.
There are more than 15 million obese people in the UK, Most of them want to lose weight; most of them don’t know how. We can help.
We are a group of doctors, nutritionists and lifestyle specialists who grew frustrated with the increasing gap between what has long been widely accepted as “healthy eating”, and the latest evidence on what actually works.
Picking some of the most promising and studied areas of research, we started looking into what is actually healthy eating and started sharing it with patients and other people.
The results were incredible. From the start, it was clear that this was not just a weight-loss programme, but a whole-system reset of appetite and energy levels.
Since then, we have been looking to share the message to help combat diabetes, obesity and other chronic diseases – areas described as the ‘greatest public health challenge of the 21st century’. Combined with focused, tailored and flexible lifestyle support, we have the expertise to help you achieve the right weight – for life.